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The holiday season is once again upon us. According to Forrester and eMarketer, this year promises to see a healthy increase in online sales over last year ($224 billion worldwide and $68 billion in the U.S. respectively). For most retail and consumer brands, a successful holiday season means a successful year. It’s a great opportunity to improve relations with your existing customer base and cultivate new ones – but just like any other time of the year, marketers must think about their customers’ needs first, create content experiences that make life more enjoyable, and motivate audiences to keep coming back after the ornaments and icicle lights are safely packed away. new shopping center tyler tx new shopping websites new shopping center in germantown md new shopping center in morganton nc new shoprite in delaware new shopping center lynnfield ma new shopaholic book new shopaholic book 2013 new shopping center petaluma new shoprite vineland nj new shopping mall new shopping center nearly new shop new shopper jr motorsports new shop vinnie and cody new shop new shopping centre new shop opening next to new shop new shopping sites new shop at fountain gate new shop at chermside new shop at orbital swindon new shop at ricoh arena new shop announcement new shop at broadmeadows new shop at highpoint shopping a new york shopping list for a new baby shopping a new york outlet new shop and save new shop at kajang new shop advertisement new shop at quakerbridge mall nearly new shop atlanta jr motorsports new shop address next to new shop austin tx nearly new shop atlanta ga opening new shop article new shop byres road new shop byres road glasgow new shop business ideas new shop bondi junction new shop blanchardstown new shop bluewater new shop bullring new shop boyz new.shop baby shop new balance new shop boyz song new shop boys new shop boyz single new shop building new shop boyz cd new shop boyz album new shop boyz music nearly new shop binghamton ny nearly new shop brandon best new shop buffalo ny new shop chester pa new shop croydon new shop comet norwich new shop cruises street limerick new shop concepts new shop chermside new shop co.uk new shop cleaning games new shop cooking games new-shop.com new shop coweta numbers new shop center in charlottesville va new shop coming new shop cherokee new shop cvv register nearly new shop chicago all new shop camera good as new shop cedar grove good as new shop carndonagh has tinks pretty things reopened in new shop chichester new shop doe new shop design new shop dundrum new shop decoration new shop design book new shop direct ceo To do this successfully, brands must develop a content strategy that inspires, builds credibility, and helps customers solve holiday-specific pain points. Marketers who go beyond Black Friday sales, Cyber Monday deals and free shipping offers, will not only maximize the season’s revenue, but also round up a new army of long-term customers. Top brands continue to use online content to enhance their customer relationships during the holiday season – and here are just a few examples: Tis the season for trust: Even the most desperate, last-minute shopper is hesitant to turn to a company he doesn’t know versus the tried and true. This is why creating content that showcases the company’s expertise and builds upon brand credibility is crucial. To do this, BirchBox, an online subscription-based supplier of beauty and lifestyle products and samples created a monthly online magazine to show visitors how to make the most out of their purchases. The authors provide holiday gift ideas for everyone on the shopping list (categorized by price level) and expert home décor and holiday party planning advice from top designers. By unveiling creativity first, showcasing product expertise, and demonstrating how each offering can enhance the season, brands will earn the customer’s respect and position themselves as a go-to hub for holiday enjoyment. new shop dursley new shop download new donut shop chicago new disney shop dublin new shop doors new shop dublin new shop development in malaysia nearly new shop durham nc what's new shop denton md not new shop des moines ia jr motorsports new shop dale earnhardt jr new shop exeter new shop europe new shop edinburgh new shop equipment new shop eastbourne new shop edinburgh george street new shop england new shop electronic new era shop london new era shop uk new shop electronics good as new shop elkton md my new shop etsy reviews syarikat new shop engineering sdn bhd the new shop easy the good as new shop elkton md new shop front new shop fountain gate new shop floor management new shop front design new shop for sale selangor new shop farnham new shop for sale new shop for ninja saga new fashion shop new future shop flyer new shop for rent nearly new shop fayetteville ny nearly new shop florida new shop fashion new shop fox sander new shop fox hybrid table saw nearly new shop findlay ohio new shop games new shop glasgow new shop gretna green new shop games online free new shop games for boys new shop games 2013 new shop games for girls new shop games online new shop george street edinburgh new shop games 2012 new shop gilman mayfield firearms fresno ca new shop grand opening nearly new shop greenville sc nearly new shop greencastle pa open new shop greeting nearly new shop greenville next to new shop geneva ny all new shop games junior league nearly new shop greenville sc new shop horsham new shop hon new shop heroes of newerth new shop hon command new shop hon disable new shop hermes paris new shop hack ninja saga new homes shop shop new haven new hampshire shop hop new shop houses new shop house in malaysia new shop house in penang next to new shop hendersonville nc nearly new shop hours nearly new shop houston tx new shop house in butterworth organic beauty new shop happy valley shah alam 2 new shop house next to new shop hendersonville new shop ideas new shop in croydon new shop in liverpool one new shop in london road glasgow new shop in west quay new shop in truro new shop invitation sms new shop in kingston upon thames new shop in norwich new shop invitation card new shop in malaysia new shop imvu new shop in singapore jesse james new shop in texas nearly new shop in oklahoma city next to new shop indianapolis new shop in london new shop in wichita new shop jervis new jersey shop hop new jersey shop hop 2012 new jersey shop hop 2011 new jersey shop new juice shop games shop new jersey devils new jets shop new jammies shop new jordan shop One day at a time: Although eCommerce sites often see traffic and sales spikes on Black Friday and Cyber Monday, it’s important for marketers not to put all of their energy into those two days. After all, not all of us have our shopping hats on that early. To keep shoppers engaged all month, Mod Cloth, an apparel and accessory online boutique for women, casts out daily wish lists and deals from Winston, their Pug mascot. The promotions are customized by interest and gift category. On the day of writing, the boutique highlighted its best gifts for nerds—including a bookworm necklace and a scrabble magnet set. By showcasing different gift ideas everyday your customers are bound to stumble upon a treasure that they would not have noticed otherwise. new shop justice new shop jimmy new shop jeen new shop justice clothes new shop jlo new shop jcpenney online new shop japan new shop jimmy parts new shop jessica simpson new jcpennystoresale stores shop jcpenney new shop kings road new shopkick scans new shop kettering new shop kingsteignton new shop kingsland road new kensington shop n save new kitchen shop beverley new kebab shop redruth new kitchen shop chester new kayak shop new shop kick scans new shop kick barcodes new shop klcc new shop kajang berenang nearly new shop kansas city nearly new shop kokomo may court nearly new shop kitchener new shop klcc kfc new shop kick nearly new shop kansas city mo new shop london road glasgow new shop lot launching 2013 new shop lot in kl new shop ladymead guildford new shop lot launch new shop london new shop lot for sale new shop lot for sale in kl new shop lot for sale in penang new shop lot for sale in johor bahru new shop lot new shop launch new shop lot on sale in malaysia new shop lighting new shop layout nearly new shop louisville jr motorsports new shop location occ new shop location nearly new shop louisville ky new shop lot in penang new shop marlow new shop maynooth new shop management games new shop meadowhall new shop merry hill new shop melbourne new modellers shop new museum shop new modellers shop peterborough shop new market new shop magazine new shop manuals new shop midland tx nearly new shop morristown nj old and new shop manahawkin nj la ink new shop manager nearly new shop middleboro ma what's new shop melbourne almost new shop martin sd good new shop mayfield ky newshopnow newshopnow.com review new shop name list new shop name new shop names for garments new shop name for computer new shop name ideas new shop nottingham new shop names in india new shop names new shop n save new shop nbc all new shop new york nearly new shop nassau bay Push away the holiday blues: It’s no secret that the holidays come with a whole new series of struggles; from finding the right sweater for the dad who has everything, to keeping track of the four gift swaps you’ve committed to. Marketers need to make a point to not add to the demands of the season, but alleviate stress through content that empowers consumers to enjoy what the holiday is all about. To that end, Whole Foods used its online recipe offerings to help party planners navigate the needs of vegan, Gluten-free and vegetarian guests. Brands who aim to help their customers first and sell second, will attract new visitors and give them reasons to return. Bottom line, throughout the holiday season, marketers must develop and deliver branded content that takes full advantage of current online shopping trends, and today’s reliance on search. How are you leveraging branded content this holiday season? How does this year’s strategy differ from last year’s? Share your thoughts below, or by connecting with us