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ablet sales showed their first sequential decline ever in the second quarter of this year, according to research firm IDC. Apple sold fewer iPads than expected in its most recent quarter. Barnes & Noble’s Nook e-reader sales fell 20% in the fiscal first quarter ended August 20, two months after the company announced it will no longer make color versions of Nook, only black and white ones. And analysts are worrying about whether smartphone profit margins can hold up as buyer fatigue sets in. All of this points to what is becoming the new normal for tech gadgets: a rapidly accelerating product cycle. Devices hit the market, wow the crowd, mature and sunset at an ever increasing rate. For instance, the netbook, a light, stripped-down laptop, was created in 2007, shortly peaked and then plummeted as consumers bought tablets. Research firm IHS iSuppli predicts that by 2015, netbooks will be extinct after hitting a peak of 32.14 million units in 2010. IDC said that worldwide tablet shipments were 45.1 million units, down 9.7% in the second quarter relative to the first quarter. Second quarter shipments were up 59.6% from a year ago, but the research firm noted in a press release that the lack of a new iPad from Apple hurt the market. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter,” said IDC analyst Tom Mainelli. “However, by the fourth quarter we expect new products from Apple, Amazon and others to drive impressive growth in the market.” On August 29, IDC cut its 2013 forecast slightly from 229.3 million to 227.4 million tablet shipments. In other words, the tablet market now is experiencing similar dynamics to the PC industry, where much of the growth falls in the second half of the year. Barclays analyst Ben Reitzes wrote in a research note that sales of the iPad “clearly have the flu.” Apple shipped 14.6 million iPads in the fiscal third quarter, well below the 18 million he expected. “The market has really suffered from a lack of new and compelling devices.” According to Citi Research analyst Glen Yeung, the desktop PC market took 12 years to mature and hit saturation in developed markets in 2008. The laptop market took 10 years to mature in 2012. Smartphones and tablets are expected to mature in 2015 — for a life cycle of seven years and five years, respectively — Yeung wrote in a research note. sky and telescope hot products 2013 hot best beauty products 2013 allure hot new budweiser products 2013 black crown hot world of products 2013 catalog hot best anti aging products 2013 consumer reports hot pampered chef new products 2013 chef success hot avon products 2013 dividends hot tyson pet products 2013 expansion hot products for 2013 hot new products for 2013 hot list of hot new products 2013 from the view hot next products 2013 from apple hot most innovative products 2013 from good housekeeping home emergency lighting system hot products 2013 gmc terrain hot products 2013 grammy winners hot products 2013 gmc acadia hot products 2013 golden globe awards hot products 2013 gs pay scale hot products 2013 grammy nominations hot products us open 2013 golf hot products 2013 grammy best and worst dressed hot products 2013 gmc sierra hot products 2013 gold glove winners hot products 2013 honda accord hot products 2013 horoscope hot products 2013 holidays hot products 2013 hairstyles hot products 2013 holiday calendar hot products 2013 hyundai sonata hot products 2013 honda civic hot products 2013 hyundai elantra hot products 2013 honda fit hot products 2013 home run derby hot new apple products 2013 imac hot products 2013 jeep grand cherokee hot products 2013 jeep wrangler hot products 2013 jeep patriot hot products 2013 julian calendar hot products 2013 jeep compass hot products 2013 jeep commander hot products 2013 jaguar xf hot products 2013 juno awards hot products 2013 jewish holidays hot products 2013 jordan release dates hot products 2013 kia optima hot products 2013 kia sorento hot products 2013 kia soul hot products 2013 kentucky derby contenders hot products 2013 kia sportage hot products 2013 kawasaki motorcycles hot products 2013 kia forte hot products 2013 kentucky derby odds hot products black friday 2013 kmart hot products 2013 kia rio hot products 2013 lincoln mkz hot products dancing with the stars 2013 lineup hot products 2013 laws hot products 2013 latin grammy awards hot products 2013 lexus gs hot products 2013 lsu football schedule hot products 2013 la auto show hot products 2013 lincoln mkx hot products coachella 2013 lineup hot products cpac 2013 live hot new apple products 2013 mac pro hot bbk performance products 2013 mustang gt 5.0 headers hot apple future products 2013 mac hot new products 2013 hot products 2013 nfl mock draft hot products 2013 ncaa basketball bracket hot products 2013 nascar schedule hot products 2013 ncaa brackets hot products 2013 nfl free agents hot products 2013 nfl draft grades hot products 2013 nissan altima hot products 2013 nfl power rankings hot products 2013 nfl draft order hot products 2013 nissan rogue hot hello kitty products 2013 online hot salable products 2013 philippines hot grace construction products 2013 price increase hot products 2013 quiet nights album hot products 2013 quarters hot products 2013 quinceanera dresses hot products 2013 quotes hot products euro 2013 qualifying hot products 2013 q school hot products 2013 quarter horse congress hot products class of 2013 quotes hot products 2013 quickbooks Hot Product News is exclusively for news and information on new and upgraded products and services. The information is located in 15 main sections and hundreds of specific categories to make it readily available and easy to find by consumers, journalists, distributors, retailers, investors, OEMs and other industry professionals worldwide, 24/7. With new technology advancing so rapidly there are thousands of new products and services announced each week. Hot Product News provides producers worldwide coverage for their new products and services and provides a central location for those interested in locating new products and services. Call it advertising, promoting, branding, marketing or whatever, Hot Product News makes the world aware of the latest and greatest new products and services. 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Research firm Gartner said that global mobile phone sales grew 3.6% in the second quarter, and smartphone units surpassed so-called feature phones for the first time. Nevertheless, analysts covering Samsung and Apple question whether the two mobile market leaders can maintain profit margins and have expressed doubt that they will be able to launch new devices that are enticing enough to offset buyer fatigue. Sales of Samsung’s Galaxy S4 phone didn’t live up to initial expectations. Meanwhile, Apple on Tuesday introduced the latest upgrade to the iPhone, the 5S, along with a new lower-cost model, the 5C. With its $99 price tag for a 16GB model, Apple is hoping the 5C — which is made of plastic and comes in five colors– will put the phone within reach of consumers in fast-growing emerging markets. The 5S, meanwhile, includes an upgrade to an A7 chip and is the first smartphone based on a high-performance 64-bit architecture. It also comes in three colors — silver, gold and “space gray.” Wharton management professor David Hsu agrees. “The underlying question is: What functionality is unique and can push consumers to upgrade? Upgrading just for incremental improvement isn’t as compelling.” Werbach points out that although smartphones and tablets have been refined in recent years, they have fallen short of any breakthrough uses. “The first few years of smartphones and tablets were about software innovation, and then the development of cloud-based systems tied to the devices,” he notes. “There has been significant refinement since then, but today’s devices basically have the same functionality that Apple first delivered when it added the App Store to the second-generation iPhone.” According to Knowledge@Wharton technology and media editor Kendall Whitehouse, screen size might be the most critical differentiator for consumers. “The middle ground [in screen sizes] is where the market challenges will be.” The smartphone is highly portable and will continue to do well, Whitehouse predicts. Tablets will increase in functionality to become lightweight PCs. Standalone, limited function tablets are the most vulnerable. “The extremes at either end have a niche. At home I want the biggest screen I can get. When I’m on the go, I want something portable. 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Apple’s iPhone 5C will be on sale starting Friday, and the 5S model is available for pre-order starting September 20. An Apple television set also has been long rumored. “Apple has created so many product waves, one has to wonder whether it can continue to do so,” says Whitehouse. Barclays’ Reitzes argued in a research note that Apple should concentrate its iPad sales efforts on corporations to hold market share against Samsung and a bevy of inexpensive Android tablets. According to Reitzes, Apple’s tablet already has traction in corporations, and if it could develop more business use, the company would have a more stable base for its device. Meanwhile, Apple’s rival, Samsung, has its own concerns. Competition from Chinese smartphone makers ZTE, Huawei and Lenovo are cutting into the firm’s profits. “Samsung and Apple both have to worry about the ‘Dell problem,’” says Hsu. Dell pioneered an efficient PC supply chain and the ability to quickly customize computers, but it missed the mobile trend and hasn’t been a player in smartphones or tablets. “Both [Apple and Samsung] have been doing great many quarters in a row, [but they are] focusing on giving people what they want now, not what they want in the future.” Neither Samsung nor Apple can look to recent history from PC companies for much insight on how to navigate faster product cycles. Few traditional PC players have been able to handle the rapid pace of the mobile product cycle. Microsoft is currently looking for a new CEO, as Steve Ballmer plans to retire within the next year after a not-always-successful attempt to focus the company on cloud services and devices like the Surface tablet. Microsoft’s mobile platforms are a distant third to Android and Apple’s iOS. PC vendors in general have struggled in the so-called “post-PC era” — Hewlett-Packard, Dell, Acer and Asus have all failed to hit home runs with mobile devices.